Coca-Cola’s Launches Pixel Flavor In The Metaverse Play


If you’re a gamer or love everything Metaverse-related, then Coca-Cola’s new flavor is for you! The brand will reportedly be launching a new flavor in the Metaverse – the Coca-Cola Pixel flavor. So, if you were worried about your virtual self being thirsty, Coca-Cola has got your back!

Coca-Cola is on the way to launch its newest flavor called the “Coca-Cola Zero Sugar Byte”. This new flavor is the brand’s take on how pixels would taste like. These new Coca-Cola flavored drinks are set to launch on May 2 nationwide. This drink was earlier introduced to people in Latin America back on April 4.

Coca-Cola is known for releasing and having some of the best flavors. All of the brand’s flavors are unique in their own way and are super delicious. The most recent addition being the “Coca-Cola Zero Sugar Byte”, Coca-Cola’s other flavors include Coca-Cola Cherry, Coca-Cola Vanilla, etc., totaling up to over 60 flavors!

But will the new Coca-Cola Zero Sugar Byte be as popular and loved by the customers as much as their previous flavors? What would it taste like? Will it be available in the real world as well for customers to enjoy? Read for yourself in this article!

The New Pixel Drink From Coca-Cola in the Metaverse 

Coca-Cola Pixel Flavor

Nowadays, everyone’s doing things the Meta way! Be it buying NFTs or rocking outfits in the Metaverse, everything is possible in the Metaverse! Keeping that in mind, Coca-Cola is all set to release a new pixel flavored drink in the Metaverse.

Converging and blending both gaming and deliciousness, Coca-Cola has partnered up with Fortnite to launch their new drink, “Coca-Cola Zero Sugar Byte”. The drink will be packaged in cans and will have the flavor of pixels. The brand announced the release of its drink by claiming it to have “a taste of space.”

Coca-Cola is ecstatic about the historic release of the very first drink born in the Metaverse. The brand said that this beverage was “hidden in plain sight”, saying, “An early look at the beverage appeared in a new island created in Fortnite.” If you’re a big Fortnite player, chances are you’ve come across this drink!

The senior director of Coca-Cola, Oona Vlad while commenting on the drink, said, “What I find especially exciting about this Coke Creation is the intentional air of mystery in defining the taste of a pixel. We know that any new Coca-Cola Creations expression will provoke debate and curiosity, which we welcome.”

Vlad further added, “Coca-Cola Zero Sugar Byte makes the intangible taste of the pixel tangible.” She also said, “the Coca-Cola taste you know and love with bright elements upfront and refreshing with the finish. We believe it’s important to be present in the spaces where gamers play. Coca-Cola has long supported the gaming community.”

This new drink is Coca- Cola’s try at making gamers feel more inclusive and create a drink for them to connect to. Providing freshness and great taste, this drink is perfect for when you and your friends gather around to do some serious gaming!

How to Get The Coca-Cola Pixel in the Metaverse?

If you know your way around the islands of Fortnite, then it’s extremely easy for you to get your hands on the new Coca-Cola Zero Sugar Byte! This drink is featured and available in Pixel Point Island in Fortnite.

In order to get the drink, players will have to put in some effort and hunt for it. The hunt comprises a quest of four mini-quest games called – The Escape, The Castle, The Tower and The Race. The whole island has a pixelated Sugar Byte theme going on about it.

So, gear up for some pixelated fun to enjoy the ever-so delicious Coca-Cola Zero Sugar Byte while gaming your way through Fortnite!

Can You Buy Coca-Cola Pixel In The Offline Market?

Since the drink was born in the Metaverse, fans had their doubts about whether or not they’d be able to get a taste of it in real life. The answer to that question is yes! The Coca-Cola Zero Sugar Byte will be available for you to enjoy in the offline market. 

However, this new Coca-Cola drink is a limited edition one. Hence, if you snooze, you’ll lose the chance of being able to drink this delicious beverage! The drink will launch in the United States of America on May 2 and will be available for customers to purchase through Coca-Cola’s website.

The Coca-Cola Zero Sugar Byte will be available for you to buy in twin packs of 12-ounce cans each and will only be available for sale as long as the supplies don’t run out. Until the release of this drink in the offline market, the brand says that it’ll “live in the metaverse.”


Coca-Cola will be releasing its newest pixel flavored drink, called “Coca-Cola Zero Sugar Byte”. This drink is available and featured in the Fortnite universe of the Metaverse, on the Pixel Point Island. In order to get it in the game, players have to go on a hunt featuring 4 mini games. 

This new Coca-Cola drink will also be available offline in the United States of America from May 2 onwards in limited amounts. So, buckle up and make sure to get a taste of pixels before the supplies run out!

Frequently Asked Questions (FAQs)

What is the new flavor of Coca-Cola?

The new Coca-Cola drink, Coca-Cola Zero Sugar Byte, is said to have the flavor of “pixels”.

Does the Coca-Cola Zero Sugar Byte Drink really taste like pixels?

Coca-Cola Zero Sugar Byte is the brand’s imagination of how pixels would taste like.

Where can you get the new pixel flavored drink of Coca-Cola in the Metaverse?

You can get the new pixel flavored drink of Coca-Cola in Pixel Point Island in Fortnite. Players will have to go on a quest to hunt for this drink, featuring four mini-games.


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Jacqueline M. Faulkner

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