M’sian cooking app to find recipes & buy ingredient meal kits


I do not cook dinner generally, but at the time in a although, I’ll come throughout a recipe on YouTube or TikTok that I’m curious to test earning from scratch as a weekend undertaking. Some of these cooking stints have materialised into successful gyudon or japchae dinners, or failed eggs benedict.

A single of the more taxing elements of cooking for me is in finding the substances. I’m at times demanded to check out several retailers, and the significant price tag of stocking up on something I may well only use the moment in advance of it expires can be wasteful.

All of the time and resources exerted all over the journey can conclude up demotivating me to even make the dish in the end. 

This is just one particular concern CookX Asia (CookX) aims to clear up by means of its social cooking app.

An conclude-to-conclude cooking services

When requested about CookX’s marketplace validation to start, co-founder Wong Yew Mun claimed, “The consumers’ preference to master a new cooking recipe has been tested in Usa as evident by the Delicious application which has extra than 100 million followers on their Fb and a lot more than 30 million views a month on their YouTube channel.”

“Locally, we have been seeing our mom and dad looking at cooking and baking exhibits on Television set when we have been little ones (quickly 20-30 many years ago).”

On its site, CookX claims to be an all-in-just one social cooking application for food items fans and foodpreneurs. 

Yew Mun explained to Vulcan Post, “The all-in-a single element in CookX is referring to the finish-to-conclude user expertise from discovering how to cook dinner or bake by means of the cooking movies [on the app] rather of the regular wordy instruction manuals.” 

The working experience extends to also give buyers with the usefulness of having the exact substances in the actual quantities shipped to their doorstep at their desired time. CookX calls these food kits “EcoPacks”.

The group filming cooking films / Graphic Credit: CookX Asia

Users can sign up as a creator to share their recipes, build Tasty-style cooking video clips to demonstrate the move-by-move approach of building them, and provide their all set-manufactured dishes or the EcoPacks described above.

For creators marketing EcoPacks, CookX also allows with sourcing, packaging, and logistics (via Lalamove) of offering the food kits to clients. Deliveries from CookX’s dark keep operate on a scheduling foundation the place customers can buy their all set-made foods or EcoPacks inside 1 hour to 14 days in progress. 

The most important plan of CookX is so household cooks can find out from the neighborhood and aid 1 an additional while creating purchases for meals on the platform. 

In a way, this also assists its creators get paid a side money as CookX pays its creators a 10% loyalty fee for each and every get created from their recipe on the app.

A look at the app 

Truthfully talking, CookX arrived off to me as an app seeking to do too a great deal. That is by no suggests a bad point, but I was curious to uncover out how it was fitting so quite a few capabilities into a single app.

When you very first enter, there will be some activity-like guidelines pointing out the diverse blocks on the residence monitor, exhibiting you the place each and every characteristic can be identified. The “Discover” tab showcases recipes you can come across and all set-produced foodstuff to pre-order in a carousel sort so you can preview photos of the listings you may possibly discover.

What appeared out of spot on the application that I imagined was intended for home cooks, was that there were larger F&B institutions like Dewan 1958, Cafe Chef Wan, and Kanteen also featured on the app. I experienced to obtain out from Yew Mun, how precisely do these bigger-scale businesses in good shape into the group?

He briefly shared that CookX is intended to complement these restaurants’ wide variety of solutions supplied at their businesses. Some of them even have food kits that are lesser-acknowledged to buyers, which CookX’s EcoPacks could help sector.

The CookX application has only been formally launched for a thirty day period now, so the variety of recipes and creators at present outlined is limited. CookX, by way of the account “XChefs” has also introduced its personal recipes to populate the app.

Then there’s a “Bulletin” tab for creators to share and publicize the meals they’re providing. Clicking on a listing directs you to their contact facts so that individuals can order the food stuff straight from the ad.

Technically, everyone can sign up as a creator as extended as they have the needed facts like their business’s name and handle on hand. Following the registration is done, creators can get started uploading their recipes and films, which will then be vetted by by CookX’s admin to assure the recipes are legit. 

“We do not intend to be like YouTube in which it is ‘free for all’ variety of submitting of movies,” Yew Mun mentioned. “We want an expertise for users where each and every recipe posted in our application is ‘bake-able’ and ‘cook-able’ recipes.”

Though this slows down the articles contributions to the application, the staff is adamant about giving great high quality content material which they believe will go a extensive way in building a great base of followers.

“Our 12 months-conclusion intention is to have at the very least 500 recipe contents and more than 100 creators. With these figures, we enable the consumers determine if they like what we do,” Yew Mun stated.

Do Malaysians even now want meal kits?

During the lockdowns, many F&B operators commenced releasing meal kits for Malaysians to cook dinner their restaurant’s dishes from residence. With Malaysians now ready to dine out extra and having a lot less time to prepare dinner at house, what possible does Yew Mun foresee in EcoPacks on CookX Asia?

“I concur that there are extra dine-out preferences now immediately after the lockdown, but we still strongly believe that in the extended-expression need for homecooked and baked foods with the included ease aspect,” he reported.

Yew Mun elaborated that meal kits are just just one of the doable items that F&B operators and recipe entrepreneurs can release. 

Powering the scenes of producing the cooking videos / Impression Credit score: CookX Asia

“Imagine the chance of the chef in a Chinese cafe performing a stay display of how to cook dinner a Peking duck with 500 aunties, uncles, cook-wannabes dialling in from their respective 500 homes. And of training course, the restaurant right here is the one particular that supplied 500 packs of Peking duck with each other with their sauces,” he imagined.

Contacting it a “chef-on-demand” element, Yew Mun shared that this is currently in CookX’s setting up after the workforce has built the base with their material creators.   

“Our fundamental goal is to make this social cooking ecosystem that is not only benefiting the creators and customers but also assisting the environment through foods wastage reduction,” Yew Mun concluded.

  • Learn far more about CookX Asia listed here.
  • Read through other articles on Malaysian startups listed here.

Featured Impression Credit: Wong Yew Mun, co-founder CookX Asia


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Jacqueline M. Faulkner

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