Sweet misery: Japanese sushi chain sorry for cake that failed to match ad photos
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TOKYO — The guardian business of significant conveyor-belt sushi chain Akindo Sushiro Co. has apologized immediately after at least a single shopper complained that one particular of the chain’s desserts looked nothing like its advertising shots.

“We apologize for the inconvenience brought on to our consumers,” Food & Existence Businesses Ltd. said in a assertion pertaining to Suita, Osaka Prefecture-centered Sushiro’s “matcha” green tea and chocolate cake with smooth, thick product.

The cake’s attraction as offered in Sushiro marketing and advertising supplies is that it was coated in a generous dollop of thick, sleek cream sprinkled with inexperienced tea powder, all held with each other with a slim plastic film that, the moment eliminated, permitted the product to move about the cake’s edges. Nonetheless, one particular of the desserts served up at a cafe in Hiroshima Prefecture in January this yr appeared lined in lumpy product, had no plastic movie and no eco-friendly tea powder.

In accordance to the 17-year-old significant faculty scholar who ordered the cake, the eatery presented to remake the dessert for her when she pointed out how distinctive it was from its image. Nonetheless, the substitute appeared the same as the very first cake.







“This experienced in no way took place to me in advance of,” commented the student, who stated she frequented the Sushiro restaurant about the moment a thirty day period with her mothers and fathers. “I was shocked and let down for the reason that the cake looked scrumptious in the photograph and I might been on the lookout forward to it.” She commenced heading to a diverse conveyor-belt sushi chain just after the cake incident.

According to Foods & Life, the matcha cake was a restricted time menu product that 1st went on sale in April 2021. It was removed after but made a menu comeback that November. It is no for a longer period currently being presented.

The plastic film and product topping have been intended to be used just just before serving.

On June 9, Japan’s Buyer Affairs Company slapped Sushiro with an administrative get for false or misleading marketing by continuing to operate an advertisement campaign for specials on sea urchin and crab that had been in point out of inventory.

A Meals & Existence spokesperson stated, “We will inform our suppliers to comprehensively adhere to the guide when advertising very similar solutions.”

(Japanese unique by Tatsuro Ando, Digital Information Middle)
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